Toyota has for years gone to the edge of decency and good taste and beyond with its Lexus holiday ads complete with the big red bow on top of a Lexus. If memory serves me right, the first time Toyota ran these ads during the Christmas season provoked not a little controversy. Hawking luxury cars as Christmas gifts in such an in-your-face manner screamed holiday excess even for those whose Christmases tend to be secular.
But this year, Toyota is going even more over the top with a campaign that smugly proclaims, “Let’s be honest. No one ever wished for a smaller holiday gift.” Yes, ‘tis the season to be greedy.
Now, for some reason, I cannot remember seeing this ad on TV for the past several days. Did Toyota detect such revulsion at their campaign that they quietly pulled it? I have not found anything definitive but let us hope so. (Grr, I just saw one of the ads on CNBC, the one above actually, before I posted this. My hope is dashed.)
In contrast, Hyundai is running a holiday ad campaign that is so winsome, I stop to watch the ads. Here is one of them:
The campaign has a happy, light-hearted tone that makes me smile. And the music, along with the visuals, is both quirky and pleasant. If there is any heavy-handedness ala Lexus, it is very well concealed.
By the way, the duo in the ads is Pomplamoose. I suspect the quirkiness of the campaign and the use of Pomplamoose is aimed at younger car buyers.
I have not heard of this indie duo before myself (I am sadly not as in touch with the new music scene as I used to be.), but they may have gained a fan.